Tracerfy - Privacy Policy

Privacy Policy



Thank you for using Tracerfy! This Privacy Policy (this “Policy”) describes how Tracerfy LLC (“Tracerfy,” “we,” “us”) collects, uses, sells, and discloses information (1) when you use or visit our website [tracerfy.com] and related services (collectively, the “Services”), and (2) when we compile information about property owners and other individuals and license it to our business customers.

Depending on how you interact with us, you may be a:

  • “Website Visitor,” if you browse tracerfy.com;
  • “Customer,” if you are a business, or a user acting as one, that accesses the Service; or
  • “Individual,” if we receive or hold information in any other way, including information in the data we sell or license and information a Customer submits for a search.

You may be more than one of the above. Where a section does not apply to everyone, we make that clear.

We do not sell personal information that Customers upload for searches, or information you give us directly when you contact us, submit a privacy request, or apply for a job. Section 3 describes data we do sell. Section 7 explains your privacy rights, and Section 8 contains state-specific disclosures.

1. Information We Collect

1.1. Personal Information.

  • When you register an account with Tracerfy, we collect your name, email address, password, occupation, and how you heard about us.
  • If you choose to provide it, we may also collect additional information such as your phone number or billing address for account verification or service-related purposes.

1.2. Payment Information.

  • Our payment processor collects and processes payment information when you make purchases through our Service. We do not store or have access to your credit card details.

1.3. Usage Information.

  • We automatically collect certain information when Website Visitors and Customers access and use our Services, including your IP address, device type, browser information, and usage patterns.

1.4. Lookup Inputs and Service Results.

  • When you use our skip tracing, enhanced trace, reverse phone, DNC, property, parcel/APN, business, data appending, or API services, we may collect the lookup inputs you submit, such as property addresses, parcel/APN values, names, phone numbers, email addresses, uploaded file rows, API request data, and related metadata.
  • We may also receive and store service results from third-party data providers, including contact information, associated addresses, possible relatives or associated persons, employer information, compliance flags, property data, public-record indicators, and other returned enrichment data, depending on the service used.

2. How We Use Your Information

2.1. Provide and Improve the Service. We use the information we collect to operate, maintain, and improve our Services, including user account management, customer support, and service enhancements.

2.2. Communications. We may use your email address to send you account-related information, updates, newsletters, or promotional offers. You can opt-out of promotional emails at any time.

2.3. Legal Compliance. We may use your information as necessary to comply with legal obligations, enforce our policies, respond to legal requests, or protect our rights, property, or safety.

3. Information About Property Owners and Other Individuals

3.1. Who We Are. Tracerfy LLC is a data broker. We compile information about property owners and other individuals from public records and third-party data providers and sell or license it to business customers. We do not collect this information directly from the individuals it describes.

3.2. Categories of Personal Information We Sell or License.

  • Contact Information: names, mobile and landline phone numbers (including phone type and carrier); email addresses, and the name associated with a phone number.
  • Address Information: property and mailing addresses, and up to three prior addresses.
  • Property and Ownership Information: owner of record, ownership length, property characteristics and value, equity, mortgage, tax delinquency, foreclosure, and inheritance or deceased-owner indicators.
  • Demographic and Status Information: age and birth month and year (we do not sell full dates of birth), deceased status, and Do Not Call, TCPA and known-TCPA-litigator status for phone numbers.
  • Relatives: for up to two relatives, their names, ages, birth months and years, deceased status, phone numbers, and email addresses.
  • Inferences: a seller-propensity score estimating how likely an owner is to sell.

3.3. Sources. Government and public records, such as county property, recorder, assessor, and tax records; and third-party data providers.

3.4. Who Receives It. We sell or license this information to Customers, including:

  • Real estate investors and agents, to contact owners about buying, selling, or listing property;
  • Home-service contractors, to contact owners about property services;
  • Mortgage brokers and lenders, to identify refinance prospects;
  • Property-technology, marketing, and lead-generation companies, to build products and run campaigns; and
  • Debt collection and asset recovery firms, to locate and contact individuals.

We also use it to maintain our database, check phone numbers against Do Not Call and TCPA lists, honor privacy requests, and comply with applicable law. Customers must accept our Terms of Service, which prohibit uses regulated by the Fair Credit Reporting Act, resale, and harassment, in order to use the Services.

3.5. Seller-Propensity Score. The score may show one general reason, “Financial distress indicators on record” based on bankruptcy, lien, or judgment records we do not store or deliver. It is not a credit score and may not be used to decide eligibility for credit, insurance, employment, or housing.

3.6. No Consent to Contact. Appearing in our data does not mean you agree to be contacted. Customers are responsible for complying with telemarketing laws when they contact anyone.

3.7. Retention. We keep property and contact data while source records remain current and update or remove it as sources change. We keep opt-out notice and deletion records as long as needed to keep that data suppressed. Customer data is retained as described in Section 5.6.

4. Information Sharing and Disclosure

4.1. Service Providers. We may share your information with third-party service providers or partners who assist us in delivering or improving the Services. These providers are bound by confidentiality obligations and may only use your information for authorized purposes.

4.2. Payment Processing. Your payment information is securely processed by our payment processor, Stripe. We do not store or process credit card details on our servers.

4.3. Legal Requirements. We may disclose your information if required to do so by law or in response to valid legal requests from government authorities or law enforcement agencies.

5. Customer-Uploaded Data - WE DO NOT SELL YOUR DATA THAT YOU PROVIDE TO US

This Section 5 applies only to data that customers upload or submit to the Services. It does not apply to the property and contact data Tracerfy sells and licenses, as described in Section 3. Tracerfy is committed to protecting the confidentiality and security of the data you upload, submit, or transmit through our Services.

5.1. No Data Reselling - Strict Prohibition.

Tracerfy does NOT:

  • Sell your uploaded data to any third party
  • Resell your uploaded data to any third party
  • Share your uploaded data with third parties for their commercial benefit
  • Monetize your uploaded data in any way beyond providing you our services
  • Use your uploaded data for any purpose other than delivering our services to you

5.2. Scope of Protection - ALL Services.

This guarantee applies to ALL data you provide across ALL Tracerfy services, including but not limited to:

  • Skip Tracing services (residential and property data)
  • Business Skip Tracing services (business contact data)
  • Data Appending services (enhanced data enrichment)
  • API usage data (all data submitted via API endpoints)
  • CSV/Excel file uploads
  • Bulk data processing requests
  • Any other current or future Tracerfy services

5.3. Why We Retain Your Data.

We retain customer-uploaded data ONLY for the following legitimate purposes:

  • Service Delivery: To process your requests and deliver skip tracing, business tracing, and appending results
  • Data Consistency: To maintain accurate records of your searches and results for your account history
  • Operational Requirements: To properly operate the Service, including customer support, troubleshooting, and dispute resolution
  • Legal Compliance: To comply with legal obligations, enforce our Terms of Service, and respond to valid legal requests
  • Account Management: To enable you to access your historical searches, download previous results, and manage your account

5.4. Data Security & Confidentiality.

All customer-uploaded data is:

  • Encrypted in transit and at rest using industry-standard encryption protocols
  • Stored on secure servers with restricted access controls
  • Accessible only to authorized Tracerfy personnel who require access to perform their job functions
  • Protected by strict confidentiality agreements binding all Tracerfy employees and contractors
  • Subject to regular security audits and monitoring

5.5. Third-Party Access - Limited & Controlled.

We may provide limited access to customer-uploaded data ONLY to:

  • Infrastructure Providers: Cloud hosting and database providers who store data on our behalf (e.g., AWS, Google Cloud) - these providers are bound by strict confidentiality agreements and may NOT use your data for any purpose other than providing infrastructure services to us
  • Data Sources: Third-party data providers who process specific data queries to return skip tracing, enhanced trace, reverse phone, DNC, property, parcel/APN, business, or appending results. These providers receive only the lookup inputs reasonably necessary to fulfill the query, which may include property addresses, parcel/APN values, names, phone numbers, email addresses, or other submitted search criteria depending on the service used. They do not receive access to your full account, unrelated uploaded datasets, or enriched result history except as needed to process the specific request
  • Legal Authorities: Government agencies or law enforcement when required by valid legal process (subpoena, court order, etc.)

IMPORTANT: None of these third parties are permitted to sell, resell, or use your data for their own commercial purposes.

5.6. Data Retention Period.

We retain customer-uploaded data and search results:

  • For the duration of your active account to enable access to your historical searches and results
  • For a reasonable period after account closure to comply with legal obligations and resolve disputes
  • Customers may request deletion of their uploaded data at any time by contacting [email protected] with “Data Deletion Request” in the subject line. If you are an individual whose information appears in Tracerfy’s data, see Section 7 for more details.

5.7. Your Uploaded Data Belongs to You.

You retain all ownership rights to data you upload to Tracerfy. We claim no ownership or intellectual property rights over your uploaded data. Our license to process your data is limited solely to providing the Service and terminates when you close your account (subject to legally required retention periods). This Section 5.7 covers only data that customers upload to the Services. It does not apply to information about individuals that Tracerfy compiles and licenses.

5.8. Restrictions on Service Results.

Service results are licensed for lawful skip-tracing, contact-enrichment, direct mail, real estate, debt collection, business-to-business enrichment, and related internal business workflows only. Service results may not be used for employment, tenant screening, credit, insurance, eligibility, adverse-action, harassment, stalking, or any FCRA-regulated purpose, and may not be resold or redistributed as a standalone data feed, database, directory, or sublicensed product.

6. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. Tracerfy maintains a written information security program with administrative, technical, and physical safeguards appropriate to our size and the volume and nature of the personal information we hold.

7. Your Privacy Rights

7.1. Your Rights. Under U.S. federal and state laws, you may have certain rights with respect to your personal information. These rights may include the:

  • Right to know what personal information we have about you and how we use and disclose it;
  • Right to request access to and rectification or erasure of your personal information;
  • Right to obtain restriction of processing or object to processing of your personal information;
  • Right to request a copy of your personal information in a machine-readable format; and
  • Right to opt-out of the sale or sharing of your personal information or limit the use of your sensitive personal information.

Tracerfy does not discriminate against you for exercising your rights regarding your personal information.

7.2. How to Submit a Request. To exercise any of your rights regarding your personal information: (a) visit tracerfy.com/privacy-choices; (b) email [email protected] (subject “Privacy Request”), or (c) call 1-888-891-8053. Include your name, the address associated with you, the phone number and/or emails you want covered, your state, and the type of request. No account is needed within the Service to exercise any of your rights.

7.3. Verification and Agents. We verify all submitted requests to confirm that you are the individual to which the request pertains by matching the identifying information provided by you to the information we maintain. If we are unable to verify your request with the data points you provided, we may reach out to you for additional information. You may use an ‘authorized agent’ to submit requests on your behalf via the methods provided above. Any authorized agent submitting a request on your behalf must submit a signed authorization form from you, confirming their authority to act as your agent.

7.4. Timing and Appeals. We make best efforts to respond within forty-five (45) days of our receipt of a request. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing. You have the right to appeal our decision or response to your request. To exercise your right to appeal, you can email [email protected] (subject “Privacy Appeal”), and we will provide you with a decision within forty-five (45) days. If we deny your appeal, you may contact your state attorney general. Texas residents may file a complaint at https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint.

7.5. Opt-Out Preference Signals. Tracerfy honors the Global Privacy Control (GPC) and similar browser-based opt-out preference signals as a valid request to opt out of the sale or sharing of personal information or targeted advertising. Where Tracerfy detects a GPC signal from your browser, we will treat your visit as an opt-out of sale and sharing of your personal information for targeted advertising purposes.

8. State-Specific Disclosures

8.1. California

In the past twelve (12) months, we have collected the following categories of personal information:

CategoryExamplesCollected?Sold?
IdentifiersNames, postal addresses, phone numbers, emails, account ID and IP address (for Customers)YesYes (Individuals’ only)
Personal Information (Cal. Civ. Code 1798.80(e))Name, address, telephone numberYesYes (Individuals’ only)
Protected Classification CharacteristicsAge, birth month and yearYesYes
Commercial InformationProperty ownership, value, mortgage and foreclosure records, Customer purchase historyYesYes (property records only)
Internet/Electronic ActivityWebsite usage, search queries, API logsYesNo
Geolocation DataNoneNoNo
Professional/Employment InformationNoneNoNo
InferencesSeller-propensity scoreYesYes
Sensitive Personal InformationNoneNoNo

We collected the above categories from the sources listed in Section 3.3. We sold the categories marked “Yes” to the Customers described in Section 3.4 and disclosed all categories for business purposes to hosting providers, data providers that process lookups, and our payment processor. We sell “publicly available” personal information that is lawfully made available from federal, state, or local government records, and other information that was collected in accordance with the law.

California residents have specific rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), including:

  • Right to Know. You may request that we disclose: (i) the categories of personal information collected about you; (ii) the categories of sources from which we have collected personal information about you; (iii) the business or commercial purposes for which we use your personal information; (iv) the categories of third parties to whom we disclose your personal information; (v) the categories of your personal information that we sell or disclose to third parties; and (vi) the specific pieces of personal information we have collected about you.
  • Right to Delete. You may request the deletion of personal information that we have collected about you, subject to certain exceptions (for example, where the information is used by us to detect security incidents, debugging, or to comply with a legal obligation, and other exceptions permitted by CCPA 1798.105(d)).
  • Right to Correct. You may request correction of any inaccurate personal information that we hold about you.
  • Right to Opt Out of Sale or Sharing. You may opt out of the sale or sharing of your personal information (including for cross-context behavioral advertising) at tracerfy.com/privacy-choices or via the “Do Not Sell or Share My Personal Information” link in the footer of our website.
  • Right to Limit Use of Sensitive Personal Information. You may direct that we limit our use and disclosure of your sensitive personal information to purposes authorized under CCPA 1798.121(a). To exercise this right, visit tracerfy.com/privacy-choices.

We do not use or disclose sensitive personal information for purposes other than those permitted under applicable California law.

The CCPA prohibits discrimination against California residents for exercising their rights under the CCPA.

8.2. Oregon.

This section applies to Oregon residents and supplements the Oregon Consumer Privacy Act (“OCPA”).

Subject to exceptions and conditions set out in applicable law, Oregon residents have specific rights under the OCPA, including:

  • Right to access, correct, and request deletion of your personal information, and to obtain a portable copy of it;
  • Right to know the specific third parties to which we have disclosed your personal information, or to receive a list of categories of third parties if we cannot reasonably identify specific third parties;
  • Right to opt out of targeted advertising, the sale of personal information, or certain profiling;
  • Right to opt-in consent before we process sensitive personal data of yours; and
  • Right to appeal an adverse decision made on your request.

9. Texas Data Broker Notice

The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (SOS). Information about data broker registrants is available on the Texas SOS website.

See our Texas Data Broker Notice.

10. Information of Minors

The Services are not directed to persons under the age of sixteen (16) and we do not knowingly collect, disclose, sell or share personal information of persons under sixteen (16) years of age. Protecting minor’s privacy online is very important to us. If you are a parent or guardian and believe your child has uploaded personal information to our website without your consent, please contact us via the methods in Section 12. If we become aware that a minor has provided us with personal information, we will delete any such information collected, unless we have a legal obligation to retain it.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material updates by posting the revised policy on our website or through other communication methods. We review and update this Privacy Policy at least once every twelve (12) months as needed. The “Last Updated” date at the top shows the date this Privacy Policy was last updated.

12. Contact Us

For privacy questions and requests, please contact us at [email protected] or 1-888-891-8053.

For account and billing questions, please contact us at [email protected]. Mail: Tracerfy LLC, 418 Broadway Ste N, Albany, NY 12207.